Have you ever used a butterknife to drive a screw? Or perhaps hit a nail with something other than a hammer? Maybe you've used your foot in place of a tape measure to find an approximate length?

We all have moments when we knowingly use the wrong tool for the job. We do this for various reasons, we're lazy, cheap, in a hurry, or plain can't find the right tool. In contrast, whenever you watch master artisans, it can be bewildering to see how many different instruments they have to accomplish the job. Each tool is tailor-made to make sure the craftsmen get the desired outcome.  

One of the keys to taking your feedback process to the next level is making sure you're using the survey method for the right situation. The correct survey method should help deliver more targeted results faster and more efficiently - it should be the right tool for the specific job you're looking to accomplish.

Consider utilizing web-based surveys when you have an extensive and physically dispersed clientele. If most of your survey group will be in one location, use on-site kiosks to drive engagement more effectively. Looking to capture in-depth feedback and personal stories? Try an in-person listening session. If you have concerns about the digital literacy of those you are surveying, try a phone or text survey.

Even the type and format of questions you are asking can impact the amount and quality of the feedback you receive. Using less identifying and more straightforward questions for more vulnerable groups will yield better results.

There is rarely one right tool for every situation. As tempting as it is to consider everything a nail when you have a hammer, your feedback system and the feedback you gather will be exponentially improved when you use the right tool for the job.

Here are three quick questions to ask yourself to see If you're using the right tool for the job:

1. Am I getting the feedback I expect?
2. Is the feedback I'm getting pertinent to my organization?
3. Do I have an easy way to see my feedback progress over time?

If you answered 'No' to any of these questions, consider the tools you are using and judge If there might be a more effective tool to utilize, perhaps in combination with your current toolset, to help you reach your feedback goals.

Need some help determining which feedback method you should use? Feel free to reach out to the Pulse For Good team at teampulse@pulseforgood.com, and we can help you out!

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